B&N's New Nook Wireless Book Reader Gets Ready For Battle With Amazon's Portable Reading Device

The new Nook wireless book reader being produced by B&N, the worlds main high street book stall with in excess of 1,300 branches, looks all set to lock horns with the worlds #1 selling story book reader, the Kindle2.

Though not long released, the Nook electronic book readers are searching to unsettle Amazon.com's feathers even more by taking it on directly in a sector of the marketplace, that up to yet, the Kindle 2 has dominated. Since it's unveiling, to start with as the Kindle then later in February 2009 as the Kindle , it has re-ignited the portable ebook reader market place by offering a combination of revolutionary technology, because of it's on the spot connect everywhere wireless networking and also the largest variety of books available for download at fantastic, cheaper than the high street, price point.

No doubt after going through ebook reader reviews, customers brought in to the idea in a big way and it is just recently that the rest of the business have woken up to the reality that this is the future of book purchasing. An so in the last couple of months we have had the announcement from Sony of their aim to unite in the fun, with their shortly to be released Daily Edition, and the latest press release from B&N that their own challenger, the Nook, will be back to full manufacture in the not too distant future.

There are no misgivings that the Kindle2 is the model everybody is gunning for. And to be truthful it's pleasing to see a little rivalry in this sector. Yes we have had the iRex iLiad but the ebook readers reviews disliked it because it was a little on the bulky side to be a revolutionary wireless reading device, just the thing for workplace use with the 1:1 A4 imitation, but much like the Kindle dx - another revolutionary wireless reading device - not something you will want to take on vacation, or put in your bag or pocket for that matter, and it was never going to compete on cost was it?

Subsequently now we have 2 big companies prepared to go head to head, with the strength of Amazon.com, on all fronts. The Sony corporation of late enlarged the range of their annals at the Sony-Store and reduced the price of their digitally delivered books to equal that of Amazons and with a bit of luck B&N, who have continuously been in the identical ballpark affordability wise, will equal them title for title also.

But the biggest news flash for consumers has to be the shift away from proprietary file formats used by Sony corp. in the initial days and in spite of everything used by the Kindle2 now. To make clear the situation I will apply Kindle2 as an illustration, keep in mind this is still the situation with the Kindle2 so it makes it more clear.